1. Technical Skills
- Google Ads Platform Mastery: Proficiency in setting up campaigns, ad groups, keywords, and ad copy.
- Keyword Research: Ability to use tools like Google Keyword Planner to identify high-performing keywords.
- Ad Copywriting: Crafting compelling ad text and headlines to maximize click-through rates (CTR).
- Bid Management: Knowledge of manual and automated bidding strategies.
- Conversion Tracking: Setting up and managing tools like Google Tag Manager, Google Analytics, and conversion tracking pixels.
- Remarketing: Designing and implementing retargeting campaigns to engage previous visitors.
- Data Analysis: Interpreting campaign metrics (CTR, CPC, CPA, ROAS, etc.) to evaluate performance.
- A/B Testing: Conducting experiments to optimize ads, landing pages, and bidding strategies.
- Budget Management: Allocating and optimizing budgets to maximize ROI.
- Competitor Analysis: Analyzing competitors strategies to identify opportunities.
- Ad Creativity: Designing visually appealing and engaging ads.
- Landing Page Optimization: Ensuring the landing page aligns with the ad and enhances user experience.
- Ad Customization: Using audience insights to tailor ads for specific demographics.
- Client Interaction: Presenting campaign insights and recommendations effectively.
- Team Collaboration: Coordinating with designers, developers, and content teams for cohesive campaigns.
- Campaign Planning: Creating strategies to align with business goals.
- Market Research: Understanding target audiences and trends in specific industries.
- Scaling Campaigns: Identifying opportunities to expand successful campaigns.
- Google Ads Certification: Staying certified in Search, Display, Shopping, and Video Ads.
- Keeping Updated: Staying informed about updates to Google Ads policies and features.
- Troubleshooting: Identifying and resolving issues in underperforming campaigns.
- Adaptability: Adjusting strategies based on real-time data and market conditions.
Job Category: Digital Marketing
Job Type: Full Time
Job Location: Gurgaon Haryana